We are looking for a CRM Marketing Manager to join the National Theatre Marketing Team.
The CRM Marketing Manager is responsible for the delivery and optimisation of CRM strategies across the organisation, ensuring that the National Theatre continues to engage and cultivate audiences according to its business objectives, while remaining at the cutting edge of email marketing trends and best practices.
Working directly with the CRM Marketing platform, the individual will collaborate with teams from across South Bank operations, NT Live, National Theatre at Home and National Theatre Productions to execute impactful and engaging audience communications in support of key objectives, such as income generation, quality traffic / lead generation and content engagement.
Supported by two CRM Marketing Coordinators, the role sits within the Marketing (Brand) team, which also includes Website, Data and Insight and Social Media teams. The Marketing (Brand) team is a part of the Audiences & Marketing directorate, alongside Marketing (South Bank), Box Office, Digital Media (National Theatre at Home, NT Live, NT Collection), Communications and the Design Studio.
The successful candidate will have the following:
- Experience of delivering target-driven CRM campaigns.
- Experience of using data and audience insight to inform decision-making and measure impact.
- A high level of initiative with collaborative and confident communication skills.
- Experience of working with email marketing software or CRM systems.
- Clear understanding of customer lifecycle marketing and user journeys.
If that sounds like you, this may be the role for you!
Download the Job Description here.
Working with us will give you..
- Complimentary staff tickets for shows and guided tours, subject to availability and policy
- 25 days annual leave increasing up to 32 with length of service (plus bank holidays)
- Development Programmes via e-learning platform, and specialist in-person training relating to role
- Hybrid and flexible working, subject to agreement and policy
- Access to interest-free season ticket loan and cycle scheme partnership
- Enhanced sick pay
- Family Friendly policies including Family leave and Support leave
- Family-friendly employer – we are a member of Parents and Carers in the Performing Arts (PiPA)
- Pension schemes with Legal & General and NEST
- Sabbatical option, subject to agreement and policy
- On-site staff canteen and social facilities
- On-site occupational health support
- In-house mental health and wellbeing advisors providing workplace counselling and support
- Wellbeing programme of events, including mental health awareness, financial wellbeing, skills sharing and opportunities to get active
- Exclusive staff talks to hear more about NT productions, past and present, from leading practitioners
- Discounted access to National Theatre at Home
- Volunteer leave – one paid day per year to volunteer for your chosen charity
- Discounts in the NT’s bars, cafés, restaurants, and bookshop, as well as in local businesses (from Wagamama to gyms), on and around the South Bank
- Access to retailer discounted gift cards and a cash-back-on-spending card
Please note
The closing date for the receipt of a completed application is Sunday 25th May 2025 at 11:59pm.
We are committed to treating all our employees with dignity and respect. We support our diverse workforce to thrive in an inclusive and supportive working environment that is driven by our organisational values, mission and vision.
As users of the disability confident scheme, we guarantee to interview disabled applicants who meet the essential criteria for our vacancies. If you would like to speak to someone about any adjustments or have any questions about the recruitment process, you can email recruitment@nationaltheatre.org.uk or call us on 02074523834.